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Industries > Travel & hoteling > Marketing - Post booking

Marketing - Post booking


Create groups of travelers with largely similar characteristics. Each group is characterized by specific needs, characteristics, or behaviors and their creation allows tailor made advertisement.

Examples: include but are not limited to create groups of travelers based on their response to a questionnaire or their demographics or previous booking to provide them with tailored made advertisement and services.

Data format: The columns of your data must contain the values of the recorded responses/variables/features.

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