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Industries > Retail & Wholesale > Marketing - customer segmentation

Marketing - customer segmentation


Create groups of customers with largely similar characteristics. Each group is characterized by specific needs, characteristics, or behaviors and their creation allows market to those customers more effectively.

Examplesinclude but are not limited to create groups of customers based on their response to a questionnaire or their demographics or online behavior to provide them with tailored made advertisement and products.

Data format:The columns of your data must contain the values of the recorded responses/variables/features.

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