Influencer marketing performance
Information
Identify influencers that create excellent business opportunities for your business and products. Understand how your influencer marketing investments perform for your brand. Identify important features that lead to a positive influence.
Examples include but are not limited to identify important characteristics (for example follower growth and audience demographics) that result to high engagement metrics (as for example number of clicks, likes, comments or shares)
Data format: The first column of your data must contain the values of the target variable (for example number of likes) and the following columns the values of the recorded variables/features.