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Personal care services market includes beauty salons, spas & massage, diet and weight reducing centers that rely their growth not only on physical retail locations but also on their online and media presence. In a very completive and fragmented market advance data analytics can help to adjust to consumer demand and understand the behavior of their customers more effectively than ever before. The utilization of machine learning techniques can increase the revenue and the share market of these personal care centers by analyzing, among others, what customers are liking, disliking the most, staff performance and marketing investments.

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